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Our Story

 Robyn’s obsession with fashion started at a young age.  In high school, she began working in Birmingham, Michigan for small, local boutiques. By 18 she moved to New York, starting her career at Saks Fifth Avenue, where she was immediately recognized for her passion and performance. Rising quickly through the ranks, Robyn had an opportunity to sharpen her skills working for iconic companies such as Guess, Merona Sport, Bloomingdales, and Neiman Marcus. 

Having a vision of opening her own store, Robyn and her sister, Lynne, spent two months across Europe seeking inspiration. Inspired by the experience they developed a concept. Their goal was to create a warm, friendly, and social environment for customers to shop. To enhance the shopping experience, it was important to provide an inviting space for everyone to hang out and feel welcomed.   Built on a solid foundation of positive relationships and trust, the emphasis was placed on helping clients develop and maintain a unique personal style with confidence.


Rebel came to fruition in 1989 in Brentwood California;  becoming one of the first stores to blend a casual contemporary look by mixing high-end tailoring with everyday items to create an effortless style.  The store became an instant success with a dedicated celebrity following. Clients and neighbors made it a habit to pop in for a chat and a glass of wine while strolling through Brentwood Gardens. Soon, they expanded to 4 locations throughout Southern California including Encino, Santa Monica and Newport Beach.  After establishing their success in the women’s retail space, they moved on to open Rebelette, a children’s concept located next to each Rebel location.  In 2006, Robyn brought the concept to Colorado and opened up the fifth location in Greenwood Village.

Offering exceptional customer service, our mission is to make every woman look and feel their best. Rebel strives to provide a mix of unique brands and styles that combine the effortless style of Los Angeles with a New York fashion forward attitude. Extending our philosophy and mission into online retail, we commit to providing you with knowledgeable advice from our experienced stylists and helping you navigate virtual shopping with confidence.